A B2B software company with a lead generation Chrome extension needed a clearer path into enterprise accounts. Its outreach struggled to explain a new product concept, and engagement varied from one campaign to the next.
Offscript Growth refined the target audience, qualification process and outreach approach. The campaign booked 32 demo appointments in 45 days.
The product needed a more specific introduction
The client’s pitch required too much explanation before prospects understood why it mattered. Targeting large enterprises added another challenge: a relevant company did not automatically mean a relevant contact or a suitable opportunity.
We focused on identifying the accounts most closely aligned with the product and giving those buyers a more useful opening conversation.
Segmenting the ideal customer profile
We divided the market by industry, company size and the problems the product addressed. Each segment gave the team a more specific basis for selecting accounts and adapting its message.
Qualifying prospects before advancing the conversation
The qualification framework considered budget, decision-making authority and fit with the product’s value proposition. These criteria helped the team prioritize suitable prospects and assess which conversations were ready for a demo.
Building an account-based outreach funnel
We created personalized messaging and targeted content for selected high-value accounts. LinkedIn outreach supported engagement, while a Slack community provided a setting for continued discussion and product education.
The team also established a clearer process for handling enquiries, scheduling meetings and following up. This connected the initial response to the next commercial step.
Campaign results
- 32 demo appointments booked in 45 days.
Booked demos are distinct from attended meetings, sales opportunities and closed revenue. The case study reports appointments booked.
Give your next campaign a clearer target
When buyers need help understanding your product, the account selection and opening message need to work together. We can help define that approach and connect it to a practical qualification process.
Figures are reported by Offscript Growth for the engagement described. Booked appointments, attended meetings, leads and revenue are different measures. These results are not independently audited or a guarantee of future performance.