A lead generation agency selling ad funnels and appointment booking needed a stronger online presence of its own. The challenge was to attract relevant prospects and keep them engaged long enough to explore the agency’s services.
Offscript Growth developed an inbound programme combining LinkedIn content, lead magnets, influencer partnerships, case studies, a Slack community, webinars and email nurturing. The programme generated 323+ leads in nine weeks.
Giving prospective clients more ways to understand the offer
The agency’s work needed to be visible before a sales conversation began. Its inbound approach brought educational content and examples of its work into the acquisition process.
LinkedIn content supported discovery. Lead magnets and case studies gave interested prospects more detail about the agency’s approach and capabilities.
Creating opportunities for continued engagement
Community building, webinars and email nurturing formed the follow-through. These channels gave the agency ways to stay in contact with an audience that might need more context before discussing a project.
Influencer partnerships were also part of the programme. Together, the activities connected initial exposure with opportunities for further engagement.
Reported results
- 323+ leads generated in nine weeks.
Build an inbound path around your expertise
If your agency’s expertise is difficult to see before a sales call, we can help connect useful content, relevant resources and follow-up into an acquisition programme.
Figures are reported by Offscript Growth for the engagement described. Booked appointments, attended meetings, leads and revenue are different measures. These results are not independently audited or a guarantee of future performance.