LinkedIn outreach
Give the right buyers a reason to reply. We connect account research, profile positioning and thoughtful follow-up into a LinkedIn outreach programme for B2B firms.
Discuss LinkedIn outreachMake the profile and opening message work together.
A connection request is only one part of the introduction. A buyer may also look at your profile, website and recent thinking before deciding whether a conversation is useful.
We connect the offer and profile positioning to the audience you want to reach. The opening message draws on business context and gives the recipient a question they can answer.
- Audience and decision-maker research
- Profile and offer positioning
- Connection requests and opening messages
- Follow-up and response management
- Qualification and appointment setting
Plan the conversation after the first reply.
A positive response might mean curiosity, a referral or a genuine business need. Each deserves a different next step. Qualification helps the team understand the problem, the person’s involvement and whether a meeting would be useful.
LinkedIn can also support a wider acquisition programme. Our multichannel software case study connects outreach with content, webinars, email and a community so prospects have several ways to understand the offer.
Judge the programme by conversation quality.
Connection acceptance is a useful activity measure, but it does not establish a sales opportunity. Review the relevance of responses, the needs discussed and the agreed next steps alongside activity.
Before a programme starts, we agree the target accounts, messaging, response responsibilities and qualification criteria. Bring your current profile, offer and examples of the buyers you want to reach.
See the work in context.
These engagements show how research, messaging and the sales process work together.
Before we begin.
Should we use LinkedIn or cold email?
The choice depends on where your buyers are reachable, the context you can use and the strength of the offer. The channels can work together when messages and follow-up have distinct purposes.
What counts as a qualified meeting?
The criteria should be agreed for your offer. A relevant business need, an appropriate contact and an agreed reason to meet are useful starting points. Booked appointments and attended meetings should be reported separately.
Do you guarantee a number of meetings?
Results depend on the audience, offer, messaging and sales process. The published case studies describe specific engagements; they do not establish a guaranteed outcome for a new programme.
Connect the next step.
Explore the capabilities that can support this work.
How an engagement worksLet’s break
the script.
You have something worth selling. Let’s put it in front of people worth talking to.
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